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✧ Case studY

Media and Advertising Communications for TerraBoost Media

Discover how DocuPost helped TerraBoost Media improve efficiency, scale marketing efforts, and enhance customer communications in the dynamic world of media and advertising.

Customer Profile

Name: Brad Holcenberg

Title: Executive VP of Finance and Strategy

Company: TerraBoost Media

Industry: Media and Advertising

Key Metrics

  • Sends approximately 500 pieces of mail per month through DocuPost
  • Reduced mailing time significantly, eliminating manual printing, folding, and post office trips
  • Improved efficiency in sending mass mailings, especially for new customer welcome packets
  • Enhanced ability to scale marketing efforts, now able to send hundreds of letters at a time

Impactful Quotes

“DocuPost reduces the friction of us doing business. So when we have a new idea and it’s something we want to get to market and get in people’s hands physically, because email can be ignored, text messages can be ignored, we find that the physical mail is more likely to get a response.”

“I really do like the mail merge function. That’s what really allowed us to scale.”

Summary

Brad Holcenberg, Executive VP at TerraBoost Media, has found DocuPost to be a crucial tool for scaling their marketing efforts. The service’s mail merge function has been particularly valuable in enabling efficient mass mailings. Brad appreciates the cost-effectiveness and higher response rates of physical mail compared to digital alternatives. His experience highlights DocuPost’s role in reducing business friction and enabling quick market entry for new ideas.

Webpage Copy

Revolutionizing Media and Advertising with DocuPost: Brad Holcenberg’s Success Story

In the fast-paced world of media and advertising, efficiency and impact are paramount. Brad Holcenberg, Executive Vice President of Finance and Strategy at TerraBoost Media, shares how DocuPost has transformed their business communications.

Scaling Marketing Efforts with Ease

“DocuPost reduces the friction of us doing business,” Brad explains. The impact has been significant:

  • Increased mailing capacity from manual handling to 500 pieces per month
  • Streamlined process for sending welcome packets to 300-400 new customers monthly
  • Ability to quickly execute new marketing ideas through physical mail

Efficiency Gains

DocuPost has revolutionized TerraBoost Media’s workflow:

  • Eliminated time-consuming manual processes of printing, folding, and post office trips
  • Enabled mass mailing capabilities through mail merge function
  • Reduced delays in communication, getting materials to customers faster

Cost-Effective Marketing Channel

Brad appreciates the financial benefits of using DocuPost:

  • Saves on labor costs previously allocated to manual mailing tasks
  • Enables more efficient use of staff time for core business activities
  • Provides a cost-effective solution for large-scale physical mailing campaigns

Why DocuPost Stands Out

For TerraBoost Media, DocuPost offers unique advantages:

  • Higher response rates compared to easily ignored digital communications
  • Scalability to handle growing business needs
  • User-friendly interface requiring minimal training

“I really do like the mail merge function. That’s what really allowed us to scale,” Brad states. His experience demonstrates how the right mailing solution can significantly impact a media and advertising company’s ability to communicate effectively and grow their business.

Ready to revolutionize your business communications? Discover how DocuPost can transform your mailing operations and marketing efforts today.